CDMS, a longtime KODAK Value Added Reseller (VAR), announces The KODAK MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers (PSP) make the transition to marketing service providers (MSP). The popular, free monthly Webinar Series brings together industry thought leaders and Kodak experts to discuss the latest developments and trends in graphic communications and provide attendees with key insights.

"As a business owner, managing the change from PSP to MSP can be challenging, especially when your trusted marketing campaigns start to underperform,” said Grichmanoff. “The KODAK MARKETMOVER MSP Solutions Webinar will teach companies how to utilize existing data and flexible marketing science techniques to revitalize marketing campaigns and make them profitable again."

During the Webinar, Fenske will describe how his company, Fenske Media Corporation, was able to take an underperforming campaign, evaluate the situation, revise the approach and return the campaign to profitability. Fenske and Grichmanoff will also discuss:

• Changing the campaign to generate better response using available data.
• Creating a better understanding of customer decision making to build out marketing segments.
• Predicting which segments show potential for increase in response and by how much.

The upcoming Webinar is Kodak’s fourth installment of the MARKETMOVER MSP Solutions Webinar Series this year and previous topics have covered value-based consultative selling vs. transactional selling, keys to monetizing integrated print communications, and combining business and customer intelligence to drive improvement.

To register online and learn more about this free Webinar, please click here: Register Now!

About KODAK

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery-join today at www.kodakgallery.com

More information about KODAK Document Imaging Scanners, Capture Software and Services is available at www.cdmspa.com.

Kodak's Document Imaging business enables customers to capture and use valuable information from electronic and paper documents. Our document imaging solutions include award-winning scanners and capture software, and industry- leading service and support. From small offices to global operations, Kodak has the right solution to feed your business the information it needs.

SOURCE: Kodak

About CDMS

Established in 1987, CDMS is a leading provider of Enterprise Content Management Solutions. CDMS, a KODAK Value Added Reseller, has helped businesses streamline their business process, improve productivity and realize a rapid ROI. Offering solutions that enable easy access to key information from anywhere is the keystone to our success. CDMS is the developer of Abledoc software, which combines document management, business process management, online forms, reporting and system management in a single scalable application.